On the occasion, Director Handicrafts and Handloom Kashmir, Mahmood Ahmad Shah, threw light on importance of adopting new packaging strategies for the products and assured the participants, especially Artisan/ Weavers community, that the department is committed to provide them the requisite platforms for their progress and prosperity.
During the course of workshop, besides hands on training and demonstration on packaging designs, the issues based discussions, importance of packaging, Design and improvement of current packaging practices were shared in the Handcrafts/ Handloom Sector of J&K among participants.
The session was delivered by Tanveer Alam Director IIP Mumbai, Dr. Gaurav Madhu Joint Director & Regional Head IIP and Rahul B Tirpude Deputy Director IIP through various power point presentations by sharing the successful stories related to bringing in sales increase by adopting the appeasing packaging strategies on products.
Various prototypes were unveiled which include the prototypes for Paper Machie, carpet, Pashmina, silk, walnut etc. Apart from attractive designing of packaging materials, information related to craft and artisan were also displayed on these prototypes. In addition, the information on QR coded packaging material that helps in the marking of genuine products and dissemination of information pertaining to artisan and crafts was also shared.
The workshop participants included the Cardboard Unit Holders, Artisans, Cooperative Societies, producer companies, officials of Handicrafts & Handloom Development Corporation, National Institute of Fashion Technology, Indian Institute of Carpet Technology, Craft Development Institute and official of the Handicrafts & Handloom Department from all districts.
The aim of the workshop was to aware the participants about product based packaging which is the demand in this contemporary market competition.
While applauding the role of the department for arranging such a wonderful workshop, the participants particularly artisans / weavers said that they have gained and enriched a lot through two days programme and will adopt the techniques learnt in packaging of their products and have also demanded that a center of packaging be established in summer capital of JK so that lakhs of artisans may reap the benefit.
