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Published from Blogger Prime Android AppCompliments Divisional & District Administration for the exemplary performance of the UT during first phase

SRINAGAR, SEPTEMBER 07: After the successful completion of the first phase of ‘Meri Maati Mera Desh’, the Chief Secretary, Dr Arun Kumar Mehta reviewed the preparations for the upcoming 2nd phase of the programme to commence from 1st Sept to 30th of October.

Besides Secretary, Tourism & Culture, the meeting was attended by Commissioner Secretary, RDD; Commissioner Secretary, Industries & Commerce; Secretary, Transport and other concerned officers.

In the outset, the Chief Secretary commended the role of Divisional and District administration for their extraordinary performance in terms of creating record number of Shilaphalakams besides being among top  in other aspects of this programme.

Dr Mehta stated that during the first phase of this nationwide programme,  there was the vibrant display of unity and patriotism all across the UT which resulted into taking it among the top performers in the country despite smaller  population than most of the States and UTs.

Regarding the 2nd phase of this programme,  the Chief Secretary impressed upon all the concerned to work with similar enthusiasm  with each other. He asked them to work as a team in spirit of the whole-of-government-approach to obtain the desired results at par with the first phase.

He enjoined upon them to make prior arrangements for all the events to be carried out under this phase. He asked for involving the youth clubs, SHGs, PRI and ULB members besides other responsible citizens of the society in successful conduct of the programme.

 He directed the Culture Department to liaise with the J&K Resident Commissioner, Delhi for making necessary arrangements for youth volunteers who would go to Delhi for participating in the national level celebrations. 

He asked them to also make special arrangements for conduct of UT level programme at both Srinagar and Jammu. He impressed upon the Deputy Commissioners to monitor both Panchayat/Municipality level programmes so that these are held in a festive manner as per their true spirit and in a befitting manner.

While giving details the Secretary Tourism and Culture, Syed Abid Rasheed Shah informed the meeting that the UT has done a remarkable job during the first phase of Meri Maati Mera Desh programme. He made out that over 20000 events were organised in the UT with 100% participation of Panchayats and ULBs.

He also gave out that more than 8000 Shilaphalakams were established during the first phase besides 6000+ Amrit Vatikas and felicitating more than 3000 brave hearts across the districts of J&K. He gave out that this performance has put J&K as the top performer among UTs and placed it at 6th place in overall ranking in the country.

It was further given out that the second phase is going to be conducted between 1st of September till 30th of October this year. It was said that the phase is marked by collection of soil or rice in Amrit Kalash from households in every village which would be quite a festive occasion as per the local traditions. The taking of Panch Pran pledge at time of ‘mitti’ and rice collection is also part of the programme, as was added during the meeting.

Elaborating further, it was given out that thereafter mixing of soil from Amrit Kalash collected from villages in a Amrit Kalash placed at Block level shall be undertaken in a festive atmosphere befitting the occasion. In addition the felicitation of martyrs and organization of cultural programmes at block level in honor of  brave hearts with active involvement of volunteers of NSS, NYKS, NCC,  Hindustan/ Bharat Scouts and Guides, Angawandi Workers and other  youth volunteers with special emphasis on women participation is to be contemplated.

Similar events at UT level in the twin capitals of Jammu and Srinagar would follow the district level events. On 26th October, the Amrit Kalash Yatra shall be flagged-off by the Lieutenant Governor for their participation in the national level celebrations. The youth volunteers shall travel to national capital along with their respective Amrit Kalashs to represent their areas in celebrations of ‘Meri Maati Mera Desh’ programme.

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 SRINAGAR, SEPTEMBER 05: The Director Agriculture Kashmir, Chowdhury Mohammad Iqbal today inaugurated two days awareness cum training programme on “promotion of bee keeping on scientific lines’’ under National Beekeeping and Honey Mission (NBHM) at Sheikh–ul- Alam Hall Budgam.

The programme was attended by scientists, beekeepers, farmers, officers, officials of the department and other stakeholders.

Director Agriculture in his inaugural address underlined the importance of beekeeping and said that in rural areas bee keeping is an important source of income and livelihood for many landless farmers, small and marginal farming families.

He said that under the holistic Agriculture development programme a multi-crore project has been approved by the UT administration for the development of this sector over the period of five years.

Director Agriculture said the honey bees play a crucial role towards food security by pollinating thousands of flowering plants, therefore a special approach is adopted by the department for the development of this sector.

Iqbal said that the ‘promotion of Bee-Keeping in UT of J&K’ project is one of 29 projects approved by the J&K administration and recommended by the apex committee for holistic development of agriculture and allied sectors. He said the project aims at addressing various issues by increasing the number of colonies through cluster formation, encouraging bee- preneurship and bee- start-ups beside value addition and marketing.

ADDC Budgam, Akramullah tak who was the guest of honour on the event released a Souvenir regarding the projects, programmes and initiatives by the department for the development of beekeeping sector in the district.

Earlier, Chief Agriculture Officer Budgam, Syed Tafazal Hussain Madni gave an overview of the bee-keeping scenario in the district. He appraised the chief guest regarding various interventions by the department for the promotion of beekeeping in the district.

Organiser of the awareness programme, Adina Altaf through a powerpoint presentation briefed the participants about the aims and objectives of the two days awareness cum training programme.

Joint Director extension G.M Dhobi, Chief Agriculture Budgam, District Agriculture Officer Extension Budgam, Chief Horticulture Officer Budgam, District coordinator, KVK Budgam, District Officer KVIB Budgam, Manager Lead Bank, Divisional Forest officer Budgam were present on the occasion.

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SRINAGAR, SEPTEMBER 05: Amar Singh College Srinagar today observed Teachers’ Day to mark the 135th birth anniversary of Dr. Sarvepalli Radhakrishnan, a renowned scholar, recipient of Bharat Ratna, first Vice-President, and second President of independent India.

Dr. Radhakrishnan has written extensively on Indian philosophy, and ethics, more specifically on Advaita Vedanta, Universalism and communal harmony.

The event began with a warm welcome address by Prof Heena Amin, Convenor, Cultural Committee, Amar Singh College who briefly flagged off the event, followed by an enlightening inaugural address presented by the principal of the college Prof. (Dr) Sheikh Ajaz Bashir.

The principal threw light on the role played by teachers in nation-building and emphasised the need for obedience and respect towards teachers to succeed in life. He also distributed the flowers among teachers as a symbol of love, respect, and an acknowledgement of their good work.

The faculty appreciated this compassionate gesture coming from the head of the institution.

The event was hosted by the students of the college who treated their teachers to a gala event and showcased their talent in various cultural programmes. The students presented various scintillating cultural programmes, poetry, song and dance and delivered thoughtful speeches, and a short skit relevant to the theme of Teachers Day.

Audiences present on the occasion, both students as well as teachers, expressed their deep appreciation for the various programmes presented at the event.

The programme concluded with a vote of thanks delivered by Mehlika student of the 6th semester who thanked the principal of Amar Singh College, Convenor Cultural Committee, faculty and the students of Amar Singh College for making this programme a huge success.

The programme was moderated by Arshi Yaqoob, a student in the 9th semester of IG English and Arif student from the B.A 4th semester. 

Prof. Ovais, Head Department of Persian, acted as rapporteur for the event.

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Tour aimed to promote the picturesque tourism spots of the district

SHOPIAN, SEPTEMBER 05: In order to highlight and promote the virgin tourist destinations of the district, the District Information Centre (DIC) Shopian today conducted a media exposure tour to Dubjan -Peer Ki Gali tourist hotspots in Shopian district.

The media tour to Dubjan and Peer Ki Gali is the District Administration’s one of the promotional exercises to promote newly notified tourist destinations of the district.

Media persons belonging to different national and local organisations took part in the exposure tour and highlighted the Tourist activities and infrastructural interventions being made to develop the eco-tourism potential of the tourist circuit.

The area is known for many mesmerizing and breathtaking spots, including the Heerpora Wildlife Sanctuary, along the historic Mughal Road and the twin springs of Dubjan besides Mughal Sarai, and multiple trekking routes.

The area offers scenic pleasure for tourists and travelers alike. Expansive Rambiara with its clear waters and dense forests, excite one and all who embark on the journey towards the Peer Ki Gali.

The area is being developed by the Dubjan - Peer Ki Gali Tourism Development Authority in many ways ranging from building hutment areas, cafeterias, development of parks, walkways and creating public convenience points, among other interventions, said CEO, Ghalib Hussain.

He said efforts are being made to lure tourists and provide them all sorts of facilities for a comfortable journey.

The area also comes under the Tourist Network Plan of Mission Youth which has many incentives to offer for locals for developing tourist infrastructure and building livelihood of the local population.

The media persons were also felicitated on the occasion for their endeavours of highlighting developmental and welfare measures of the government in the district.

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GANDERBAL, SEPTEMBER 05: In view of ongoing Bhrashtachar Mukt J&K Week, the Deputy Commissioner (DC) Ganderbal, Shyambir today presided over the awareness workshop organized by KPDCL Division Ganderbal in the lawns of Mini Secretariat Ganderbal.

The camp was attended by president Municipal Council Ganderbal, SE KPDCL, Executive Engineer KPDCL Division Ganderbal besides a huge gathering of locals.

On the occasion the DC highlighted the purpose of celebrating Bhrashtachar Mukt J&K Week and said that various community based awareness programs are being held in the district to educate government officials and citizens about the detrimental effects of corruption and ways to combat it.

The DC said that the District Administration is committed to shift all government offices to online mode adding that online shift of services has paved the way for transparent, accountable and accessible Government to citizens besides has also ensured time-bound service delivery and redressal of grievances.

He appreciated the dedication of field staff of the KPDCL to ensure undisturbed power supply to the consumers. He also commended their role during the Yatra period.

During the workshop, the resource persons generated awareness about the negative impact of corruption, ways to combat it, awareness about online services, smart metering etc.

Many awareness camps were held in various areas of Tehsil Wakoora including Batwina, Kurhama, Batpora, Khanpora etc wherein many grievances particularly pertaining to revenue matters were resolved on-spot.

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JAMMU, SEPTEMBER 2: Director Animal Husbandry Department Jammu, Dr. Shubhra Sharma today distributed Artificial Insemination (AI) kits, Cryo-containers and other associated equipments to newly trained Multipurpose Artificial Insemination Technicians in Rural India (MAITRIs) in a function organized here today at the Directorate of Animal Husbandry.

 Speaking on the occasion, the Director said, “To meet the requirement of trained Artificial Insemination technicians in rural areas, the training and induction of MAITRIs has been undertaken under central scheme Rashtriya Gokul Mission (RGM). Through MAITRIs, timely AI services shall be delivered at farmers’ doorsteps thereby vastly benefitting the farming community.”

The Director further stated that MAITRIs are chosen from amongst unemployed educated youth from across the districts of Jammu division and are trained at accredited AI training institutes according to the module developed by Govt. of India. She further said that besides providing boost to the breed improvement in local cattle through AI services, MAITRIs shall also gain sustainable self-employment avenues to earn their livelihood by getting honorarium in lieu of discharging prescribed services in their respective areas of work.

While giving details about the progress made under this initiative, the Director said that the target for the year 2023-24 is to train and induct 700 MAITRI workers out of which as on date 356 MAITRIs have been trained and equipped to deliver AI services.  Further, 195 candidates are currently undergoing training at AI training institute, Bhatinda, Punjab,  she added.

The function among others was attended by CEO, Livestock Development Board Jammu, Dr. Raman Kumar Gupta, Chief Animal Husbandry officer Jammu, Dr. Zahid Saleem, Extension Officer, Dr. Nadeem Ahmed, Technical Officer (Gen.), Dr. Rajeev Manhas and officers from Livestock Development Board Jammu.

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SRINAGAR, AUGUST 28: In its efforts to further promote the concept of Homestays at so far hidden destinations, the Tourism Department conducted several awareness camps at Keran and Teetwal in Kupwara district and Gurez in Bandipora district during the last two days.

The awareness camps were held on the instructions of Director Tourism Kashmir, Raja Yaqoob.

During the two day long camps the inhabitants of these localities were briefed about the tourism potential of these areas, the benefits of Homestays    like equal economic growth of all areas, eco friendly nature of accommodation, promotion of local culture and cuisine.

An important feature of this awareness drive was an interactive meeting and interface between the residents of these areas and local administration particularly Revenue and Police Departments during which the local residents were guided about the formalities to be undertaken while registering for Homestays in a single window clearance mode.

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 Bhaderwah August 28 : The Business School Bhaderwah Campus today organized a seminar on ‘Entrepreneurship Development in Jammu and Kashmir’ to celebrate World Entrepreneurship Day 2023 in collaboration with Students for Holistic Development of Humanity Foundation (SHoDH). 


TBS has invited people from Civil administration, Banks, Universities, DIC, JKEDI, DE&CC, local entrepreneurs and all the stakeholders involved in developing and boosting entrepreneurship in the region especially young entrepreneurs in the seminar. 

The seminar was organized under the leadership of Professor Rahul Gupta, Rector Bhaderwah Campus who is the main source of inspiration, guidance and support for The Business School, Bhaderwah Campus for taking such initiatives.
The event began with lighting of the lamp and seeking the blessings of Goddess Saraswati. Sh. Dil Mir Choudhary, Addition District Commissioner, Bhaderwah was chief guest in the seminar. Speaking on the occasion he congratulated TBS, Bhaderwah Campus for taking this initiative. He said that the youth of the country has huge potential but government jobs are limited. It is the best time to choose entrepreneurship as their career goal. Sh Vinod Kumar, Superintendent of Police, Bhaderwah was guest of honour in the event. He enlightened the audience about huge entrepreneurial opportunities available in the region and advised them to be a job creator rather than job giver. 

Mr Mohammed Avais, Head of Department presented a formal welcome address. He wholeheartedly welcomed all guests, resource persons, scientists, local entrepreneurs, members of civil society, scholars and students in the seminar. He thanked Professor Rahul Gupta, Rector Bhaderwah Campus for his unflinching support and assured that TBS will play a key role in business incubation and acceleration in the region. 

Thereafter, Dr Rohit Bhagat, Assistant Professor in TBS, Bhaderwah Campus elaborated the theme of the seminar and bring out the relevance of theme of the seminar in current scenario. Dr Sunil Bhardwaj, Assistant Professor and Co-convener of the seminar gave a detailed presentation on, how we can develop and boost entrepreneurship in Jammu and Kashmir. He said, India is now 5th largest economies in the world and under bold leadership we have envisioned to make India a 3rd largest economy by 2028 where creation of new business ventures and startups become inevitable.

Mr Ravi Sharma, Manager J&K Bank and Mr Nasir Batt, Manager HDFC bank elaborate upon the different financing schemes of the respective banks for creating new ventures. Mr Abdul Gaffar Bagwan, well know entrepreneur and an exporter of essential oils while speaking on the occasion convinced the participants that the region has huge resources which can be used sustainably to create successful businesses in the region. 

Mr. Bharat Bushan, Poster boy of purple revolution (Lavender cultivation) in Jammu and Kashmir narrated his success story and inspired the audience. Mr Zaheer Khan of Imperial Jam Factory has informed the audience how he started from a scratch to an exporter’s level. Mr Touqeer Bagwan and Mr Touqeer Khateeb two successful entrepreneurs of the region inspired the youth with their business ideas and stressed on out of box thinking to explore the new business opportunities using untapped resources of the region. Besides this a galaxy of entrepreneurs were invited including Sh Azhar Qayoom (Owner Atiqa Bakes n Cakes), Sh. Farhan Qayoom (Livfit fitness center), Sh Neetan Kumar (Lavender Farmer), Sh Ram Prashad (Lavender Farmer), Sh Neeraj Kotwal (Young Entrepreneur), Sh Kamran Tariq (Owner NAJAR computers), Sh Asif Iqbal (Young Entrepreneur) and Sh Mohsin Tantray (Owner AR Computers).

 The even was attended by all the faculty members of department including Dr Atif Qazi, Dr Raashida Gani, Dr Surekha, Ms, Aishiya, Ms Sonia, Mr Amit, Mr Rajinder beside eminent people from civil society, scholars and students of Bhaderwah Campus. 

Dr Umesh Choudhary, Assistant Professor and organizing secretary of seminar proposed a formal vote of thanks.
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 SRINAGAR, AUGUST 28: Sh Mohammad Umar Dar was conferred with Sarvottam Jeevan Raksha Padak (Posthumously) by the Hon’ble President of India, Smt. Droupadi Murmu Ji.

Lieutenant Governor Shri Manoj Sinha handed over the Sarvottam Jeevan Raksha Padak, citation and a cheque to Sh Gulam Mohammad Dar, father of Martyr civilian Sh Mohammad Umar Dar, at Raj Bhawan today.

On March 26, 2022, Mohammad Umar Dar and his brother Ishfaq Ahmad Dar who was working as an SPO in J&K Police were killed by the Terrorists inside their house in Chattabugh Budgam.


The Lt Governor paid homage to Sh Mohammad Umar Dar and saluted the exemplary courage shown by him in saving the lives of his family members.

Lt Gen Rajiv Ghai, GOC 15 Corps; and family members of Mohammad Umar Dar were also present.

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 Dedicated the Centre developed by Indian Army and District Administration to the people of Dard-Shin community

The Cultural Centre is a unique tribute to preserve and promote glorious artistic heritage of Dard-Shin tribal community, providing glimpses of its rich culture to the world: LG Sinha

Shinon Meeras will become centre of attraction for travelers visiting Gurez, the best off-beat destination of India: LG

India’s first museum for Dardis traces the journey of Shina culture, languages and Gurezi way of life; acknowledges immense contribution of Dard-Shin community in nation-building: LG

It will provide an opportunity to travelers, historians to explore tangible and intangible art and a vibrant space for community to tell their stories and showcase traditions: LG

LG shares the efforts of the UT Administration for the inclusive development of Gurez

Gurez has witnessed transformational changes in the last three years: LG Sinha

UT Administration’s dedicated focus was to strengthen physical infrastructure, ensure adequate skilled manpower and to provide conducive atmosphere for new business enterprises to flourish: LG

Our collective aim has been to convert today's weakness into tomorrow's strength: LG

LG highlights new initiatives for tourism promotion and strengthening of the local economy of Gurez

Tourism sector has witnessed massive increase from earlier 700-800 tourists in a year to 35,000 this year till 15th August: LG

·        LG interacts with PRI representatives, members of Hoteliers and Youth Club Associations of Gurez

·        Flags-off Dawar-Drass-Darchik car rally; unveils Shina Language Primer

BANDIPORA, AUGUST 28: Lieutenant Governor Shri Manoj Sinha today inaugurated the ‘Shinon Meeras’, the Shina Cultural Centre, curated and developed by the Indian Army and District Administration.


In his address, the Lt Governor congratulated the people of Dard-Shin community and applauded the efforts of the Indian Army for this extraordinary initiative in Amrit Kaal.  

 “The centre is a unique tribute to preserve and promote the glorious artistic heritage of Dard-Shin tribal community and to provide glimpses of its rich culture to the world,” the Lt Governor said.

India’s first museum for Dardis traces the journey of Shina culture, languages and Gurezi way of life. I believe Shinon Meeras will become the centre of attraction for travelers visiting this best off-beat destination of India, he said.


Various sections of the museum will provide an opportunity to travelers, historians to explore tangible and intangible art and a vibrant space for community to tell their stories and showcase traditions, the Lt Governor added.  

 The Lt Governor appreciated the joint effort of Army, District Administration and the Tourism Department for acknowledging the immense contribution of Dard-Shin community in nation-building.

The Army had partnered with reputed institutions of the country to build the museum. It has a mix of digital displays, exhibits, artifacts, textiles, interactive boards and various sections including Dardistan, Kishanganga River, Gurezi way of life, Language Section, Symbiotic Relationship with Indian Army, Souvenir Section and AV room. The Sand Art will display the operation ERAZE - Indian Army operation for liberation of Gurez in 1948.


Open Air Amphitheatre having a capacity of 150 people has been constructed on the banks of Kishanganga River for performances by the local cultural dance groups during weekends. Museum also has a website and a rich social media presence. 

 At the inaugural ceremony, the Lt Governor shared the efforts of the UT Administration for the inclusive development of Gurez.


“Gurez has witnessed transformational changes in the last three years. Our dedicated focus was to strengthen physical infrastructure, ensure adequate skilled manpower and to provide a conducive atmosphere for new business enterprises to flourish,” the Lt Governor said.

Our collective aim has been to convert today's weakness into tomorrow's strength, he added.

The Lt Governor also highlighted the new initiatives taken to tap the tourism potential of Gurez.


Tourism sector has witnessed a massive increase from earlier 700-800 tourists in a year to 35,000 this year till 15th August. Today, the increased tourist influx to Gurez has strengthened the local economy and is providing large employment opportunities to the people.

Speaking on the power sector, the Lt Governor said the sector had remained a matter of great concern for the people of Gurez for decades.


We are working on war footing to strengthen the power infrastructure, NHPC power project and work on 33kV line has been expedited and work on infrastructure for inter-connectivity between the villages has started, he added.

The Lt Governor informed that the administration has decided to extend Kisan Sampark Abhiyaan by 15 days and impressed on the officials to connect more farmers from Gurez with the endeavour.

At Gurez, the Lt Governor also met with various public delegations including PRI representatives, members of Hoteliers and Youth Club Associations and assured them time bound redressal of their genuine issues and grievances.

 On the occasion, the Lt Governor flagged off  Dawar - Drass - Darchik car rally connecting the Dard community of Gurez to Ladakh, and unveiled a Shina Language Primer for promoting the use of Shina mother tongue amongst children of Gurez.


He also flagged-in Vajr Top Expedition by Indian Army carrying soil of Vajr Top as a contribution to 'Meri Maati Mera Desh'.

Lt Gen Upendra Dwivedi, GOC-in-C Northern Command; Lt Gen Rajiv Ghai, GOC 15 Corps; Dr Mandeep Kumar Bhandari, Principal Secretary to Lt Governor; Dr. Owais Ahmad, Deputy Commissioner Bandipora, senior Civil, Police and Army officers, PRI representatives, members of Tribal Community, students and local residents were present.

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Dozens of foreign Buyers from different countries attended the festival

JAMMU, AUGUST 27: Chief Secretary, Dr Arun Kumar Mehta today virtually inaugurated the first edition of ‘J&K Agro and Food Fest 2023’ along with a Buyer-Seller meet being organised by Jammu and Kashmir Trade Promotion Organization (JKTPO), in collaboration with the Trade promotion Council of India (TPCI) organised at SKUAST, Jammu.

Addressing on the occasion Chief Secretary stated that every product of J&K is unique in its quality and appeal. He remarked that based on the feedback of buyers good packaging, marketing and e-commerce opportunities will make each district of J&K an Export hub. He made out that the Holistic Agriculture Development Plan of J&K is expected to make our Agriculture sector grow exponentially bringing greater returns to our farmers.

Dr Mehta further stressed on the fact that each district should have clear export plan so that buyers from all over India gets benefitted. He also said the Jammu & Kashmir is agriculture and tourism-based economy and has many advantages in agriculture production over other parts of the country. He added that in coming years J&K’s agriculture produce would atleast become double and will contribute substantially in the SGDP of the UT.

Speaking at the event, Commissioner Secretary, Industries & Commerce, Vikramjit Singh stated that recognizing the true potential of JKTPO's could foster an environment for business that actively supports trade and exports to help J&K to flourish and prosper economically. He  beckoned the foreign buyers to give their valuable inputs for realizing the optimum potential of the UT simultaneously meeting needs of national & International market requirements.

He appreciated such programmes in empowering local farmers, sellers, and producers and enhancing Jammu and Kashmir's socio-economic environment. He said that this inaugural event is set to become the flagship event and is planned to be held annually in both Jammu and Kashmir divisions.

At the onset, Managing Director of JKTPO, Khalid Jahangir, extended his gratitude to the Chief Secretary for addressing and give valuable inputs to gathering. He gave out that JKTPO is mandated to organize buyer seller meets for the promotion of unique and ODOP-DEH products of J&K. He observed that Jammu and Kashmir has long back attained acceptance among international buyers and traders for its distinct products. He highlighted that this International Buyer Seller Meet is a pivotal initiative that aimed to increase exports while showcasing the region's excellent offerings made from local agricultural and horticultural products.

Deputy Director General, TPCI, Sandip Das, during his vote of thanks address showed his unwavering appreciation for JKTPO's initiative, symbolizing the collaborative spirit between organizations dedicated to elevating J&K’s products and their producers into the global stage. Their collective participation accentuated the event's commitment to fostering growth, innovation, and cross-sector collaboration.

It was also revealed that J&K Agro and food Fest 2023 was attended by more than 24 buyers from countries like Canada, Kuwait, Oman, UAE, Qatar, Bangladesh, Ireland and Saudi Arabia. The event has also 50+ buyers from various parts of India, whereas more than 80 sellers from various districts of UT participated and showcased their products from the Agro-food sector. This gave sellers the chance to highlight their products and build relationships with new clients/buyers.

The UT based products included Basmati, Honey, Red chillies, saffron, Pecanuts, dry fruits, spices, kahwa, Spices, Anardana, Lemon Grass Oil, Apples, Dry Fruits Rajmah Amla and Mushroom etc  were put on display by the exhibitors. The event ensured great insight into the demand and likeability of these products. It also encouraged the participating exhibitors to further participate in such outreach exercise.

This event is an opportunity to facilitate business-to-business (B2B) with domestic and international buyers and business-to-consumer (B2C) interactions. It will offer opportunities for networking, lead generation, and collaborations between industry professionals. The event is expected to boost trade domestically and internationally, thereby expanding economic prospects and strengthening trade ties with other countries.

Divisional commissioner Jammu, Ramesh Kumar; Director Industries and Commerce Jammu, K S Chib;  Director Handicraft & Handloom Jammu, Vikas Gupta;  Registrar SKUAST, Dr S K Gupta and agribusiness students of  SKUAST, Industrial associations and officials from Industries and commerce, SIDCO, SICOP and other departments were present on the occasion.

No: PR/DI/23/11567/

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